Hancock, Wisconsin

We Didn't Start a Company.
We Solved a Problem.

When the pet industry forgot about the giants, a Wisconsin family refused to compromise.

Scroll to read our story

The Farmhouse Family - Mike, Melissa, and the Pack

The Farmhouse Family Hancock, Wisconsin

The Founders

Why we started Farmhouse Pet Supply

A Doberman owner and a perfectionist walk into a pet store...

We’re Mike and Melissa — a husband-and-wife team from the Midwest who decided to pour our energy, passion, and experience into building something of our own: Farmhouse Pet Supply.

Melissa has been a dog lover since she was a kid, while Mike has always been more of a cat person. (Let’s just say, when it came to launching Farmhouse Pet Supply, you can see by our XXL dog crates who won that debate!) That playful back-and-forth has always been part of who we are — but what unites us is a deep commitment to pets and the people who care for them.

After years in corporate leadership roles, we realized we could take what we’d learned about innovation, operations, and customer experience and put it into something we truly believed in. Instead of creating just another pet supply brand, we set out to solve the real frustrations we saw in the market: complicated products, impersonal service, and corners cut on quality.

That’s why every one of our products is thoughtfully designed here in the USA, starting in our Wisconsin home, where we test, refine, and improve with one simple goal: make life easier and better for pets and their owners.

For example, when we saw that XXL 54-inch dog crates often required two people to wrestle them into place, we knew that had to change. So, we designed ours differently — strong, safe, and simple enough for one person to set up in minutes.

But product design is only part of it. Just as important to us is the way we treat our customers. At Farmhouse Pet Supply, you won’t get shuffled off to an offshore call center or a faceless queue. When you reach out, you’re talking to real people in the Midwest who care about pets as much as you do — and depending on the day, you may even get one of us on the phone.

We believe pets are family, and that’s how we run our business: with care, quality, and a personal touch you won’t find at the big-box stores.

Farmhouse Pet Supply. Better products, personal service, and a family who stands behind it all.

Thank you!

54" The crate size that changed everything

The Frustration

The Breaking Point

It started with a crate. We needed a 54-inch wire crate for Riley—the kind that giant breed owners know is nearly impossible to find with decent quality.

The ones we found were flimsy, poorly welded, or absurdly overpriced. The latches broke. The trays warped. The paint chipped off within weeks.

So we asked ourselves: if we can't find it, why not build it?

The Solution

Born from Necessity

Our flagship product, Hero Pee Pads, was born from necessity. Standard pee pads are tiny—maybe fine for a Chihuahua, but useless for a 100-pound Doberman.

So we engineered the biggest, most absorbent pads on the market. 37 by 54 inches. 13.8 square feet of coverage. Real protection for real dogs.

That same philosophy guides everything we do. We don’t cut corners. We don’t compromise. We build products that we’re proud to put our name on, because our family’s reputation is on every box.

37" × 54" Hero Pad Dimensions

13.8 Square Feet Coverage

2.1× More Than Standard XL

Riley

Chief Tester

Breed: Doberman Pinscher
Weight: 95 lbs
Focus: Durability Testing

Lexy

Quality Assurance

Breed: Vizsla
Weight: 55 lbs
Focus: Comfort Testing

Pandora

Supervisor

Breed: Siamese
Weight: 9 lbs
Focus: Quality Oversight

Pets Are Family.
They Deserve Better.

We're not building a brand. We're building a legacy—one product at a time, tested by our pack, shipped from our home in Wisconsin.

Mike & Melissa

Ready to Try the Farmhouse Difference?

Join thousands of families who are making the switch to premium Farmhouse Pet Supply products.

Shop Our Products

We Didn't Start a Company.We Solved a Problem.